Are you aware of the startling facts that the vast majority of meat purchased at supermarkets comes from livestock that has been raised in Concentrated Animal Feeding Operations (CAFO’s), also known as “factory farms?”

There are about 257,000 CAFOs in the United States, and the EPA defines them as “a production process concentrating large numbers of animals in relatively small and confined places, within a non-vegetation feeding area for more than 45 days, during the growing season.”

This inhumane environmentally be beneficial for producing large quantities of unnaturally produced meat, however in sacrificing food quality it ultimately affects our health as a consequence

Consider the fact that any animal that’s forced to live in such cramped quarters isn’t going to be especially healthy. Because of this they’re given antibiotics, hormones, de-worming medication, growth-promoting drugs, and other medicines that help them reach their slaughter weight quickly and without getting too sick.

If you’re a broiler chicken (raised specifically for meat), thanks to “meat science” and its chemical levers – growth hormones, antibiotics and genetically engineered feed – you weigh at least double what you would in the wild, but lack the muscle even to waddle, let alone fly.

Fortunately, you don’t have to risk your health by buying, consuming and supporting products produced by the factory farm industry. Awareness is the first step in understanding just how important it is to make the decision to change your meat buying habits.

Since the majority of supermarkets only sell these mass produced, health comprised, substandard meats, you owe it to yourself and your family to find a healthy alternative and take your business elsewhere.

Not only is the quality of the meat an issue, the meat’s freshness is another thing to consider. Did you know that pre-packaged meats have a 10-14 day shelf life? Therefore, buying the freshest cuts of meat is not always an easy thing to do.

Another factor you want to keep in mind is just about all fresh meat gets frozen by the butcher. While the meat sits out under the counter for sale during the day, it thaws. If it doesn’t sell, the butcher refreezes it at closing time, only to repeat the process again the next day, and the next, and the next, until it’s sold.

After a few days, how much has the meat’s nutritional value been reduced? And what about the meat’s appearance, taste, texture and smell? What if there was a better way to solve this problem? Hint: there is…

What value do you place on your family’s health? On a scale from 1 to 10, 10 being the highest, I hope, like me, yours is a 10+. I’m committed to my family’s health and well-being, period. And of course, you know properly feeding your family is a priority that deserves special attention.

Do you know the most convenient way to serve healthy, great tasting and satisfying meals? Is freshness and quality important to you? How about nutritional value and taste? What about ease of preparation? Are you buying your meats and proteins from a healthy source you can trust? Somewhere you can save time and money? If not, stay tuned…

The responsibility of providing a wide variety of healthy, good tasting, nourishing meals for our families on a regular basis with the time pressures of today’s fast-paced lifestyle can feel a bit overwhelming.

The last thing you want to think about is driving extra miles each week or spending more hours finding special stores that only sell fresh, hormone free, antibiotic free, organic and free range meats.

The extra knowledge’ time and energy necessary to feed your family this way may seem out of the question… but it doesn’t have to be. I’m about to share some good news with you…

The Smart Farm “Wake Up” Call

We’ve been conditioned by society to believe that going down to the butcher shop at the local supermarket is the way we’re supposed to shop for our meats. Most people never even consider that there might be a healthier and smarter alternative available. If health is a priority, it’s time to take a closer look at what we are feeding ourselves every day.

The smarter alternative is a naturally sustainable, environmentally friendly “Smart Farming” system for raising healthy animals. With new higher standards including animals being raised hormone-free, steroid-free, antibiotic-free and pesticide-free and a guarantee that animals ranged on the pasture for the majority of each day.

Smart Farming encourages natural behaviors such as foraging, taking dust baths, and flapping wings. Grass-fed animals (cattle) can forage and graze on fresh, pesticide-free grass. To be Food Alliance Certified, these animals may not be fed grain or grain products, or receive hormone or antibiotic treatments of any kind. Smart Farm cage-free animals are not kept in cages inside a warehouse.

Smart Farm meats are rich in quality protein. Protein is vital for health and maintenance of your body and function as building blocks for bones, muscles, cartilage, skin and blood. They’re also the building blocks for enzymes, hormones, and vitamins.

Four ounces of Smart Farm steak contain 28 grams of complete protein including all of the essential amino acids. It strengthens your immune system function by producing antibodies that protect your body from infection.

Protein increases your energy levels while carrying out vital metabolic functions. Consuming Smart Farm meat leads to burning more calories and more energy.

Smart Farm Meats are top priority to all athletes who want to perform at optimal levels. They’re also a vital part of a child’s diet, according to a two-year study of school kids. Without it, children grow up smaller, less strong and less intelligent, results suggest.

Smart Farm grass-fed cows have higher levels of Omega 3 heart-healthy essential fatty acids in their meat. Meats from Smart Farms are also richer in iron, zinc, and selenium and contain higher levels of Vitamin A, B, and D. Not only do these vitamins promote good vision, stronger teeth, and bones, they also support the central nervous system, thus promoting mental health as well.

Smart Farming is good news for everyone who wants to consume healthier, more delicious meats. One of the best parts is, 97% of these Smart Farms are family owned!

When I started down this path, to be honest, I didn’t know the difference between animal-friendly smart farms and factory farms. I had to admit that I thought the meat was meat, for the most part. I knew there were various grades of beef, just never considered anything much beyond that.

Learning the truth and horror stories about cruel and unusual production practices was my “wake up call.” It gave me a burning desire and passion to help inform people in making more educated decisions when buying meats. Someone has to tell people the truth and I intend to do just that.

And I consider myself very fortunate to have had someone I love, trust and respect teach me the truth early on…my dad, Harry.

Hello! My name is Hadar (that’s me with my dad in the picture above). I grew up in a family-owned food business on the West Coast. My father, Harry Greenberg, is founder of the Premier Meat Company. He’s a trusted advisor to numerous Gourmet Chefs and famous restaurant owners. I’m forever grateful to my dad for teaching my brothers and I the shocking truth about animal-friendly sustainable farming vs. factory farming.

I got to learn firsthand just what it takes to produce the very best quality meats, without the use of science shortcuts or raising abused, fearful animals (leading to dangerous amounts of cortisol, the stress hormone, in their bodies). It’s true. We are what we eat… so happy animals = healthier families.

For many years, Premier only offered our premium proteins to award-winning restaurants, food companies, and chefs such as Nobu, BOA Steakhouse, and Gordon Ramsay. The best only choose the best. But we dreamed that someday, we’d bring these premium proteins home to you.

As a mother of four kids, and spending years working with my father in the business, I decided to turn this passion of mine into my main life’s mission. The timing was right to offer families across the country these same incredible foods and make a truly positive impact on people’s lives.

It was time to design a simplified system of delivering a wide variety of healthy premium protein food choices from only the best friendly smart farms right to your door. This includes keeping the meats fresh (using special temperature tested shipping containers) and never freezing them (the freezing and refreezing practice supermarkets use zaps the nutrition out of the meat).

I was determined to turn this dream into reality and I knew the time was now! Thanks to the work of our team of dedicated health-conscious food professionals, who put in countless hours for weeks on end to make this happen, we have launched our new premier brand called, “Meat the Butchers.”